I enjoy what I do.
What is it that I do?
Well, that’s damn good question.
Let me 'splain.
No, there is too much, let me sum up...
Raised by a music teacher/newspaper editor and a musician/physicist, my childhood was filled with computers. I was taught to appreciate the incredible power of a good story and a solid backbeat. I was also lucky enough to have a camera in my hand, or be in front of one, for as long as I can remember.
As far back as middle school, I chased the art of film and television production as a way to tell the stories that my brain conjured up. Then in the mid-nineties I was drawn into digital arts (helllooooo, Director!), as a brand new way to tell those stories. And that's when things really began to open up.
Since college, I’ve passed through the following (in order of appearance):
video editor, compressionist, corporate media marketing guy, motion artist, dvd author, web dev, banner builder, interactive designer, creative director, project planner, photographer, agency inter-departmental liaison, installation installer, television producer, interactive producer, technical producer, UX specialist, start-up helper, brand strategist, app developer, project manager, social media manager, business owner.
I’m sure i’m missing one or two, but you get the idea.
I believe strategy / concept / design / production should all be considered “creative.”
In order for a project to be successful, they all need to be exactly that.
Great ideas can come from the most unlikely places (and they often do) so allowing everyone to have a voice at the very onset of any project leads to a more intelligent, more beautiful, well-informed,
and well-executed product.
And isn’t that what we all want?
I also believe there are two centers to every idea: the brand and the user.
To create the best experiences, you can't ignore either one of them.